Cash Per Click
Let’s say the average CPM (a marketing term for cost per thousand – the ‘M’ repsetenst the Roman numeral for 1,000) for a YouTuber with 1 million subscribers is around $4 dollars. YouTube takes a 45% cut and sometimes the YouTuber also has Multi Channel Network representing who also takes around 45%. So the You Tuber, who gets on average 600k+ views a week, will end up with around $1-3k a week from CPMs.
That’s a lot of dough, right? Actually make that Play-Doh.