Some of the highlights of our findings reveal the qualities men think make a woman beautiful with Caring/Loving in the lead at 71%. Followed by Physical Attractiveness (37%), Smile/Happiness (32%), Inner Beauty (26%), Sense of Humor (26%) and Partnership (21%). Aspects of physical beauty, as listed above, included feminine, skin, beautiful looks and hair. Inner beauty was defined using words like authentic, enthusiasm, glow and beautiful energy. While the term partnership was expanded with words like “there for me”, understanding, and supportive. I got a real sense that these men truly valued the deeper aspects of their wife the way WE hope they would.
Given three options, Inner beauty was reported as the most important aspect of a womans beauty by 51% of men, while 49% chose How she makes you feel when you are with her. Not one man chose her physical appearance.
Our survey also proved what I think we have all known for a long time: that women judge themselves with a more critical eye than their partners do with 82% of men reporting that their wives see more flaws in themselves than they do.
With regard to the whole media issue it appears the majority (87%) of men DO NOT measure their wife/girlfriend against these images. Yet we continue to do it?