Social media has provided celebrities with a new way to make money. Endorsements in the past were typically magazine ads or television commercials. Now many companies are using social media to get celebrities to promote their products. Celebrities like Tori Spelling, Kailyn Lowry and even the Kar/Jenner sisters have all promoted various products on social media.
One quick look at any reality star’s Instagram account and you’ll no doubt see sponsored posts for teeth whitening systems or body shaping corsets. The list of products being promoted by reality stars and celebrities on social media is endless. Reality stars have a very active fan base on social media. It makes sense that companies would use their ad dollars for Instagram ads vs traditional marketing.
Celebrities are also known for ‘fudging’ their social media pictures sometimes too. Most of the Kardashians have been accused of Photoshop in the past. Whether it’s to make their waists smaller or try to eliminate a baby bump, we’ve heard it all.