The paper waste of phone books


From the Editors of E/The Environmental Magazine

Dear EarthTalk: I came home today to yet another set of phonebooks at my front door. I feel they are a great waste of paper, especially in this electronic age. How can I stop getting these books? Better yet: How can we get the phone companies to stop making them? — Bill Jones, via e-mail

Many of us have little or no use for phonebooks anymore. While such directories are helpful for that occasional look-up of a service provider or pizza place, consumers and businesses increasingly rely on the Internet to find goods and services. Directory publishers usually do make their listings available online nowadays, too, but the books are still money-makers for them as prints ads fetch top dollar even though their effectiveness is waning and much harder to track.

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Hot Moms Club was founded in 2005 and have had their fingers on the pulse of mom trends ever since. Their philosophy is simple, ‘You are not the best mom unless you are the BEST YOU!’

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