Why I Disagree With Latch NYC

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Earlier this week I read about  Mayor Bloomberg’s “Latch On NYC” initiative, which asks hospitals to keep formula samples under lock-and-key and requires a “breastfeeding talk”  to encourage moms to breast feed every time a mother wants to use formula.  “The key to getting more moms to breast-feed is making the formula less accessible.”   I AM OFFENDED! PLAIN and SIMPLE!!!

Although, I agree with Mayor Bloomberg that this is important, it needs attention, a conversation that we need to talk about … but, his solution is incredibly insulting. I think there are far more productive ways of handling this then belittling the choice a mother wants to make on her own.

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Hot Moms Club was founded in 2005 and have had their fingers on the pulse of mom trends ever since. Their philosophy is simple, ‘You are not the best mom unless you are the BEST YOU!’

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