A Single Tweet From Kylie Jenner Wiped $1.5 Billion From Snapchat

Those 13 words cost a lot of money!

When it comes to celebrities, they seem to have a good influence on what people buy, do, and how they dress. It makes sense because we look to celebrities to get our trends. They are what drives what’s cool and Kylie Jenner is one of those celebrities that has that kind of influence. You can’t deny it even if you’re not a fan of the Kardashian Jenners. This family has huge social media platforms and a crazy big influence.

This family makes a lot of money of their social channels. Companies pay them to promote or even just feature or mention their product or service. Getting this family to share anything of theirs is a really fast and easy way to get millions and millions of eyes on them and there is no denying that power.

It can be very good for companies… when the post or mention is positive. Which the majority of the things they mention are. And then there are the rare times when the family, like Kylie Jenner, says something. And things go wrong without even that being the intention.

That’s what happened this week when Kylie Jenner took to her Twitter account to share her feelings about a social network’s platform.

And it made the company’s stock plummet. Overnight.

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Devan McGuinness

Devan McGuinness is the Managing Editor of Moms and she's has an odd obsession with useless movie and TV trivia. She's one of the weird ones that reads IMDb trivia instead of watching the movie. When she's not at work you can hear her answering the question "why" twenty-billion times thanks to her four kids. Got something to say? Send me an email at devan@moms.com

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