"I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”
There is nothing worse than period cramps. Nothing! As women, we know this because we're forced to suffer basically in silence, popping endless Advil and hoping that a nice hot bath will give us some form of relief from the pain that can leave us incapacitated. Once a month it's like mother nature stabbing you in the stomach and twisting your insides relentlessly for anywhere from 1-7 days just to remind you what a privilege it is to be a woman who ovulates.
I have friends who are literally bed ridden for at least one day a month (sometimes more) because their period cramps are so incredibly painful, yet it's not something that we talk about openly because for some reason we don't feel comfortable discussing about our periods.
Whoopi Goldberg, the actress, talk show host and now medical marijuana business woman, thinks it's ridiculous that we aren't addressing a problem that affects literally half the population, so she decided to launch her own line of medical marijuana products aimed at relieving menstrual discomfort for women. And it's brilliant.