If you’re a fan of Amazon Prime, you may want to brace yourself for this news. The company announced that it would be increasing the monthly subscription price for it’s Prime service by $2. You have two options for subscribing: you can either pay the full $99 ($49 for students) fee upfront, or you can pay month-to-month. The monthly subscription is great for people who aren’t sure if they want to commit for a full year. It’s also helpful if you want to sign up, but can’t swing a hundred bucks for the annual fee. You get all the same benefits of Amazon Prime, without the commitment. But now, that sweet deal just got a little sour.
The price increase of $2 a month may not seem like a big deal. If you love Prime, and have been paying $10.99 to use it (and get a lot of use out of it), then the new $12.99 price probably won’t seem that bad. But when you do the math, it doesn’t sound as great. Monthly subscribers paying the new price will end up shelling out about $24 more per year. Which sucks! It sucks even more when you realize that monthly subscribers have been paying more for the service, even at the lower monthly price.